BLOG #1 (http://www.autoblog.com)

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AUTOBLOG

What type of blog is it per this week’s lecture?

According to Adam Vincenzini’s 5-blog structure, Autoblog is a News blog.

What is its purpose?

To primary goal of Autoblog is to give news of upcoming cars, and/or changes in the coming model years. Also, like most good blogs, it does a fantastic job of teasing the readers and helping to release leaks about upcoming models.

What makes them unique?

Autoblog is one of the few blogs that has a broad range of topics. Anyone that reads car themed sites, blogs, and magazines can attest, that generally, Autoblog covers more than one topic. The one thing about cars that most people do not understand is that there are many genres of cars. Muscle cars, Tuners, Naturally Aspirated, Forced induction, Classics and Exotics. That is just a few of the many genres that have magazines and blogs dedicated to them. Auto-Blog covers many of them, and that is rare, it has new car news, news about the rising prices of collector cars, project ideas and information and countless other topics.

Talk about how it reflects the brand.

Autoblog has become very respected in the car-hobby community because it doesn’t leave anyone out. Because nearly all aspects of the car culture are represented, it has brought in people that could have easily been forgotten. Autoblog has become a blog that caters to everyone from hobbyists to new car shoppers that don’t care about cars.

What drives the traffic to the blog? High on search engine? IMC? Website links? What gets people to read!

All of the above! Many individuals in the car culture will come across Autoblog. Many websites have risen and fallen in popularity, but Autoblog has become a staple, and you cannot avoid it. Just a search of Dodge Demon puts Autoblog as one of the three videos on the Google search, and it is #6 in line on the search engine. Not that at least 3 of the web pages before it, are brands that are at least twice Autoblogs age. IMC from Facebook traffic is what gets much of the consumer base to link to the site. Although for many, checking the blog on a daily basis is habitual at this point).

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Is it a successful blog per some of the bullet points in this week’s lecture?

Yes, first, the blog is updated quite often; in fact, in the last 24 hours, the blog had been updated more than 14 times. Naturally, between August and October (new model release) the site is updated more frequently, probably multiples times every hour. Other factors that make it a success are, it is easy to subscribe to the blog. Lastly, longevity is the most important factor to show the success of the blog.

What’s missing on the blog in your opinion?

Newer trends are the one thing that I fell is often overlooked. Many of the writers are interested in covering strictly stock cars, and it creates a mundane topic at times. As mentioned earlier, there are periods of the year in which there is so much new information that there is always something interesting. However, during February when there is nothing but speculation I feel that there is time for an annual series of new trends. For example, digital dashes are becoming the new trend, but no one ever makes any interesting comparisons on the good and bad digital dashes.

Are there advertisers? If not, who are some potential advertisers?

There were many advertisers on Autoblog, nearly every major tire manufacturer, and the auto manufacturers Ford, Dodge, Chevy, and Honda (at the time of this research). Strangely enough, the alcohol company Goose IPA had an advertisement on the site. There are multiple advertisement locations on the site. Therefore, I believe that Autoblog has as many advertisers as they can use. Autoblog doesn’t get greedy. In keeping up a quality, Autoblog doesn’t harass the viewers with an abundance of ads.

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BLOG #2 (http://www.artofmanliness.com)

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THE ART OF MANLINESS

What type of blog is it per this week’s lecture?

According to the 5-blog structure by Adam Vincenzini’s, The Art of Manliness is a Professional Blog. It is a professional blog because The Art of Manliness has frequent posts by more than one person, and it is always of a high quality regarding writing, and presentation.

 What is its purpose?

To help men recapture the lost art of manliness, making them better citizen’s husbands and sons (albeit this is done with a sense of humor).

What makes them unique?

While the blog may seem satirical, it is a men’s lifestyle blog, one of few that have quality posts and information. It has information, inspiration and humor; all rolled into one easy-to-like platform. The initial appearance could lose some viewers even before they read the first article. However, that does not change the quality of the blog. The blog has many classic writings that could be an inspiration for men of the new millennia.

Talk about how it reflects the brand.

The uniqueness is the brand. There are not many platforms that cater to men in a (general) lifestyle format. There are golf, or car, or a plethora of other “specific lifestyle” sites, but this site is one that nearly all men could find common ground with.

What drives the traffic to the blog? High on search engine? IMC? Website links? What gets people to read!

I believe a couple of things drive traffic to “The Art of Manliness,” one is the number of contributors, there are a few entertaining columnists writing for the blog. There is also a podcast that goes hand and hand with the blog. Lastly, When you Google Manliness it has a high SEO.

Is it a successful blog per some of the bullet points in this week’s lecture?

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Yes, the blog is successful for a few reasons. 1. The blog creates original content. 2. The blog publishes new content often. 3. They make it easy to subscribe to the blog. 4. Most importantly, the blog has been around since 2009. Creating internet content that keeps a site/blog relevant for 8+ years is very hard to do with today’s viewer’s short attention span(s).

What’s missing on the blog in your opinion?

The first few times that I found The Art Of Manliness, I didn’t realize how serious the blog was. I think a concise and apparent definition of the site would make for a better users experience. I believe it would also lead to a higher conversion of subscribers.

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Are there advertisers? If not, who are some potential advertisers?

Jimmy Johns, Infinity, WordPress, and Hampton Inn are just a few of many advertisers on the blog. I believe that the blog could try to land advertisements from companies such as Dollar Shave Club as a way to cross-market to the same audience. I think the advertisements are lacking because they are somewhat generic, and they don’t utilize the targeted audience in front of them.

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